On-Demand

TV viewers are increasingly watching TV how and when it works for them. They are in control today, thanks to a paradigm shift that has moved the industry from a schedule-based world to an on-demand environment. TANDBERG Television is the clear market leader in software solutions for this new world of Video-On-Demand (VOD).

We pioneered a new approach based on open standards that has changed the way operators and networks do business. Our OpenStream® Digital Services Platform has been integrated and deployed with every major video server vendor, and in multiple applications, billing systems and conditional access solutions. The benefits of the 'Open' model for operators are clear - no vendor lock-in and lower overall capital investment. Further, our powerful on-demand solutions enable the creation of innovative new services, such as localized advertising, that will drive the next generation of revenue for IPTV operators.

TANDBERG Television also leads the market in content encoding, packaging and distribution solutions for VOD with MediaPath®. In fact, the lion's share, or more than 80 percent of the VOD content watched in North America today is handled, in some way, through TANDBERG Television solutions.